Tuesday, August 30, 2011

Ger Pumped! New PSA Launched. #wamto.

The awesome team at Espresso has put together another great PSA for our 2011 Walk A Mile In Her Shoes Toronto event.

Register on-line today to participate in this unique event and start raising pledges for a great cause.

  • $50 donation will expose 10 young people in Canada to provocative campaigns that encourage men and boys to think about their use of language, and of their definition of strength.
  • $100 gift will help provide 10 "Campaign in a Box" ready to use educational activities for teachers and community leaders.
  • $150 gift to White Ribbon Campaign will provide one “Who’s the Man?” workshop for a high school level classroom of 30 students.
  • These workshops and presentations go where other workshops rarely do. Mixing storytelling, interactive activities, open discussions and information sharing we explore issues that make a difference in the lives of young people. Exploring the fundamental issues of who we are as men and women, healthy relationships, gender equality, harassment, safe schools, homophobia we work with young people to help them live violence-free lives.
    The White Ribbon Campaign's unique approach to working with young people, especially young men and boys, offers them tools and resources to not only improve their own lives but also to contribute to the safety and wellbeing of their communities


Anonymous said...

Hmmmm....is there another way to do this walk without alienating transgender community members?

WRC said...

Hi Anonymous,

Thank you for expressing your concern. White Ribbon Campaign thought long and hard about this event before launching our first walk in 2009.

As much as there is a real concern around the re-enforcing gender stereotypes by men wearing women’s shoes, there is also an alternative view around breaking rigid gender norms for men. We know that gender-based violence is deeply rooted in the way we construct our masculinities.

Violence against women is rooted in strict gender norms associated with men’s power and control. That strict masculinity is often enforced through homophobia and other forms of “policing” men’s gender roles. By collectively wearing women’s shoes, and making such a public statement about men’s role in ending violence against women, we are helping to deconstruct some of those strict gender roles and expectations that are unfairly placed on men.

I hope this helps to alleviate any concerns you may have.

Please feel free to comment further.


Clay Jones
White Ribbon Campaign