The Pixel Project, is a global volunteer-led nonprofit organisation working to end Violence Against Women worldwide.They have a unique and forward-thinking strategy when it comes to fund-raising: online micro-donations.
Their first fundraiser is to raise US$1 million in aid of the USA’s National Coalition Against Domestic Violence and Malaysia’s Women’s Aid Organisation via an online fundraiser in which a 1-million pixel mystery collage of 4 to 6 globally known Celebrity Male Role Models will be unveiled online as donors “buy” each pixel for one US dollar..
Like WRC, The Pixel Project chooses to focus on positive male role models from different walks of life to demonstrate that men have a major role to play in breaking the cycle of violence against women. We want to show that men can lead by example and build successful lives without violence.
As part of their efforts to recruit Celebrity Male Role Models for the mystery collage, The Pixel Project is launching their first Voters’ Choice Celebrity Male Role Model campaign through which a worldwide audience votes for an actor to be included in our A-list line-up which includes a Nobel Prize Winner and a Pulitzer Prize winner.
The two nominees with the most votes will be invited to donate JUST 45 MINUTES of their time to have their picture taken for the collage and to join the global community in saying “It’s time to stop Violence Against Women. Together.”
The superstar nominee who accepts the invitation will be revealed through the Pixel Reveal fundraiser which will be launched in the second half of 2010.
Voting is open from 17 May 2010 – 17 June 2010 and you are invited to key in your vote and sign the online petition.