Friday, September 11, 2009

WRC Canada Joins The PIxel Project

White Ribbon Campaign Canada has joined The Pixel Project, and international organization working to raise awareness of domestic violence and funds for domestic violence prevention, one pixel at a time.

This amazing org is an "innovative Web 2.0 effort to raise funds for the Women's Aid Organisation (WAO) Malaysia & the USA's National Coalition Against Domestic Violence (NCADV) while turbo-charging global awareness about violence against women."

They are a "global Web 2.0-driven fund and awareness raising project for the Violence Against Women (VAW) cause that proposes to raise US$1 milllion in funds by selling a world-exclusive million-pixel picture of a group global Celebrity Male Role Models online for US$1 per pixel while fully using the power of the Internet to drive viral word-by-mouth awareness raising on the grassroots level."

The Pixel Project is utilising a unique method of "micro-donations" which, ITTET, gives people an opportunity to donate and support excellent organizations, regardless of financial status or ability.

We are happy to help The Pixel Project raise awareness in Canada.

Please join their facebook group, and while you're there, join ours as well if you haven't already.

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