I have to admit that I couldn't help but laugh when I first saw this commercial (see below) which aired last night. Yeah I know it's violent and cartoonish. But I think I was just taken by surprise and so... I giggled. "Ready? NO! ZAP!"
Funny that is, right up until I realized what product was being hocked and the gist of the message they were trying to get across.
"Men can take anything... except the taste of diet cola...Until now!"
Which implies that 'regular' diet cola is somehow weak and meant for women and therefor not acceptable for men to drink. You may notice as well that the can is all dark and brooding and tough looking. Just like men!
Ladies don't you dare be caught sipping a Pepsi Max! Because like the tag line says, "Pepsi Max, the first diet cola for men!"
The funny/not funny video below: