Be warned, it's graphic.
Apparently too graphic for British TV.
While I do not agree in censorship, and I believe this is an extremely powerful way of spreading the message - I don't really see how this PSA educates, engages or empowers anyone to make a change in their lives, be it women trying to escape and abusive relationship or men seeking counseling for abusive behaviour and everyone else in between trying to make a difference. It doesn't go far enough.
It victimizes women and alienates men.
I am annoyed at myself for being critical of such an amazing organization as Women's Aid and so I apologize. Consider it constructive criticism.