It seems as though someone is falsely using the Benetton brand in a series of ads in the fake "Colors of Domestic Violence" campaign. Here, here and here. Links from 10ad.org.
Unlike many other bloggers, Broadsheet decided to get to the bottom of the campaign by contacting Benetton directly, who have denied any involvement. Which was nice to hear, considering that terror campaigns, the sole purpose of which is to shock people to attention, rarely ever work.